Group ad for Lalo's Cocina, Chicano's Cocina and The Patron
Group ad for Lalo's Cocina, Chicano's Cocina and The Patron for use in RiverCity Magazine.
Concept and design: Michael Lay; Copywriting: Michael Lay
Ad for Biggs Ltd. Gifts & Home Decor
Ad for Biggs Ltd.; Design and art direction: Michael Lay; Copywriting: Jack Smith
Magazine ad for Miller Landscape Lighting
Magazine ad for Miller Landscape Lighting published in Chesterfield Living Magazine and West End's Best Magazine. Design: Michael Lay; Copywriting: Jack Smith, Michael Lay
Magazine ad for Renew Health & Wellness
Ad for Renew Health & Wellness; published in West End's Best Magazine and Hanover LIfestyle Magazine. Design and art direction: Michael Lay;  Copywriting: Jack Smith
Magazine ad for The Blue Point restaurant in Duck, NC
Ad for The Blue Point, a restaurant located on the Currituck Sound in Duck, NC; published in OuterBanksThisWeek.com Magazine; Art direction/design: Michael Lay
Magazine ad for Basnight's Lone Cedar Café
Ad for Basnight's Lone Cedar Cafe, an immensely popular soundfront restaurant located in Nags Head, NC, highighting its waterfront dining (left) and promoting its catering services (right); published in OuterBanksThisWeek.com Magazine; copywriting: Michael Lay
Magazine ad for Silver Bonsai Jewelry & Gallery
Magazine back cover ad for Silver Bonsai, a gallery in Manteo, NC, featuring on-site handcrafted jewelry and a bright and lively gallery filled with amazing art; published in OuterBanksThisWeek.com Magazine
Magazine ad for Virginia Urology
One of a series of ads produced to introduce Virginia Urology's team of doctors to the community they serve. Visual concept and design: Michael Lay; Copy editing: Michael Lay
Magazine ad for Bright Smiles Dentistry
Ad for Bright Smiles Dentistry in Chesterfield County, VA. Art direction, design, copywriting: Michael Lay
Magazine ad for Luxury Poll & Spa
Spec ad for Luxury Pool & Spa. Art direction/design, copy editing: Michael Lay; Copywriting: Client
Magazine ad for Luxury Pool & Spa
Spec ad for Luxury Pool & Spa. Art direction/design, copy editing: Michael Lay; Copywriting: Client
Magazine ad for Mosaic, a restaurant
Ad for Mosaic, appearing in RiverCity Magazine. Art direction/design: Michael Lay
Magazine ad for Richmond Marble & Granite
Spec ad for Richmond Marble & Granite. Concept and art direction/design: Michael Lay; Copywriting: Michael Lay
Magazine ad for La Grotta Ristorante
Ad for La Grotta Ristorante appearing in RiverCity MagazineArt direction/design: Michael Lay; Photography: Saxman Photography, Inc.
Magazine ad for La Grotta Ristorante
Ad for La Grotta Ristorante. Design: Michael Lay; Photography: Saxman Photography, Inc.
Magazine ad for Griffin Cigar
Ad for Griffin Cigar shop. Art direction/design: Michael Lay; Copywriting: Jack Smith
Magazine ad for Havana 59
Spec ad for Havana 59 referencing the classic look and feel, and a little of the decadent decay, of pre-Revolution Cuba. Art direction/design: Michael Lay
Magazine ad for Venetian Marble
Spec full-page magazine ad for Venetian Marble. Art direction/design: Michael Lay
Magazine ad for The Hanover Café
Quarter page ad for placement in Hanover LIfestyle Magazine.  Visual concept, art direction/design: Michael Lay; Logotype design: Michael Lay
Magazine for Iron Horse Restaurant
Magazine ad for Iron Horse Restaurant
Iron Horse Restaurant ads for Hanover Lifestyle Magazine. Design: Michael Lay; Copywriting: Michael Lay
Magazine ad for CryoRVA
Ad for CryoRVA. Art direction/design: Michael Lay; Headline copywriting: Jack Smith
Magazine ad for The Shaved Duck Restaurant
Shaved Duck ad for Chesterfield Living Magazine. Art direction/design: Michael Lay
Magazine ad for The Giambancos Italian Grill
Quarter page ad for The Giambancos, a popular Italian restaurant in Mechanicsville, VA, just east of Richmond. Art direction/design: Michael Lay
Magazine ad for Lane Homes & Remodeling
Spec ad for Lane Homes & Remodeling. Art direction/design: Michael Lay; Copywriting: Jack Smith
Magazine ad for My Noodle & Bar
Ad for My Noodle Bar appearing in RiverCity Magazine. Art direction/design: Michael Lay

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