Group ad for Lalo's Cocina, Chicano's Cocina and The Patron for use in RiverCity Magazine.
Concept and design: Michael Lay; Copywriting: Michael Lay
Ad for Biggs Ltd.; Design and art direction: Michael Lay; Copywriting: Jack Smith
Magazine ad for Miller Landscape Lighting published in Chesterfield Living Magazine and West End's Best Magazine. Design: Michael Lay; Copywriting: Jack Smith, Michael Lay
Ad for Renew Health & Wellness; published in West End's Best Magazine and Hanover LIfestyle Magazine. Design and art direction: Michael Lay;  Copywriting: Jack Smith
Ad for The Blue Point, a restaurant located on the Currituck Sound in Duck, NC; published in OuterBanksThisWeek.com Magazine; Art direction/design: Michael Lay
Ad for Basnight's Lone Cedar Cafe, an immensely popular soundfront restaurant located in Nags Head, NC, highighting its waterfront dining (left) and promoting its catering services (right); published in OuterBanksThisWeek.com Magazine; copywriting: Michael Lay
Magazine back cover ad for Silver Bonsai, a gallery in Manteo, NC, featuring on-site handcrafted jewelry and a bright and lively gallery filled with amazing art; published in OuterBanksThisWeek.com Magazine
One of a series of ads produced to introduce Virginia Urology's team of doctors to the community they serve. Visual concept and design: Michael Lay; Copy editing: Michael Lay
Ad for Bright Smiles Dentistry in Chesterfield County, VA. Art direction, design, copywriting: Michael Lay
Spec ad for Luxury Pool & Spa. Art direction/design, copy editing: Michael Lay; Copywriting: Client
Spec ad for Luxury Pool & Spa. Art direction/design, copy editing: Michael Lay; Copywriting: Client
Ad for Mosaic, appearing in RiverCity Magazine. Art direction/design: Michael Lay
Spec ad for Richmond Marble & Granite. Concept and art direction/design: Michael Lay; Copywriting: Michael Lay
Ad for La Grotta Ristorante appearing in RiverCity MagazineArt direction/design: Michael Lay; Photography: Saxman Photography, Inc.
Ad for La Grotta Ristorante. Design: Michael Lay; Photography: Saxman Photography, Inc.
Ad for Griffin Cigar shop. Art direction/design: Michael Lay; Copywriting: Jack Smith
Spec ad for Havana 59 referencing the classic look and feel, and a little of the decadent decay, of pre-Revolution Cuba. Art direction/design: Michael Lay
Spec full-page magazine ad for Venetian Marble. Art direction/design: Michael Lay
Quarter page ad for placement in Hanover LIfestyle Magazine.  Visual concept, art direction/design: Michael Lay; Logotype design: Michael Lay
Iron Horse Restaurant ads for Hanover Lifestyle Magazine. Design: Michael Lay; Copywriting: Michael Lay
Ad for CryoRVA. Art direction/design: Michael Lay; Headline copywriting: Jack Smith
Shaved Duck ad for Chesterfield Living Magazine. Art direction/design: Michael Lay
Quarter page ad for The Giambancos, a popular Italian restaurant in Mechanicsville, VA, just east of Richmond. Art direction/design: Michael Lay
Spec ad for Lane Homes & Remodeling. Art direction/design: Michael Lay; Copywriting: Jack Smith
Ad for My Noodle Bar appearing in RiverCity Magazine. Art direction/design: Michael Lay

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