Ad for La Grotta Ristorante.
Design and art direction: Michael Lay

Ad for Biggs Ltd.
Design and art direction: Michael Lay; Copywriting: Jack Smith

Magazine ad for Awful Arthur's Oyster Bar two Richmond-area locations; published in Chesterfield Living Magazine and Hanover Lifestyle Magazine; Design: Michael Lay; Copywriting: Michael Lay
Ad for Renew Health & Wellness; published in West End's Best Magazine and Hanover LIfestyle Magazine; Design and art direction: Michael Lay;  Copywriting: Jack Smith
Ad for Brew Thru, a chain of drive-thru beer, wine, beverages and snack food outlets with several locations throughout the Outer Banks; published in OuterBanksThisWeek.com Magazine and designed to promote Brew Thru's history and upcoming 40th anniversary
Ad for Basnight's Lone Cedar Cafe, an immensely popular soundfront restaurant located in Nags Head, NC; published in OuterBanksThisWeek.com Magazine; copywriting by Michael Lay
Magazine back cover ad for Silver Bonsai, a gallery in Manteo, NC, featuring on-site handcrafted jewelry and a bright and lively gallery filled with amazing art; published in OuterBanksThisWeek.com Magazine
Advertorial for placement in Advertising Concepts' magazines; Visual concept and design: Michael Lay; Copywriting: Louis Formica, DDS, MS
Spec ads for Penelope Jewelers; Art direction/design: Michael Lay; Copywriting: Jack Smith
Ad for Bright Smiles Dentistry in Chesterfield County, VA; Art direction, design, copywriting: Michael Lay
Spec ad for Luxury Pool & Spa; Art direction/design, copy editing: Michael Lay; Copywriting: Client
Spec ad for Luxury Pool & Spa; Art direction/design, copy editing: Michael Lay; Copywriting: Client
Ad for Atkins, Maestrello, Miller & Associates Pediatric Dentistry appearing in West End's Best Magazine and Hanover Lifestyle Magazine; Art direction/design: Michael Lay; Copywriting: Client
Ad for Bon Air Hearth, Porch and Patio; Art direction/design: Michael Lay
Ad for Venetian Marble appearing in Advertising Concepts' magazines; Art direction/design: Michael Lay
Spec ad for Pediatric Partners of Virginia; Art direction/design: Michael Lay; Concept & copywriting: Jack Smith
Spec ad for Pediatric Partners of Virginia; Art direction/design: Michael Lay; Concept & copywriting: Jack Smith
Spec ad for Green Top to lead series introducing Green Top employees and positioning them as experts in their field; Art direction/design: Michael Lay; Copywriting: Jack Smith
Quarter page ad for placement in Hanover LIfestyle Magazine; Visual concept, art direction/design: Michael Lay
Half page ad for placement in Advertising Concepts' magazines; Art direction/design: Michael Lay
Spec ad for City Dogs; Art direction/design: Michael Lay; Copywriting: Jack Smith
Ad for CryoRVA; Art direction/design: Michael Lay; Headline copywriting: Jack Smith
Ad for Furr Kingdom Pet Resort & Daycare; Art direction/design: Michael Lay
Quarter page ad for The Giambancos, a popular Italian restaurant in Mechanicsville, VA, just east of Richmond; Art direction/design: Michael Lay
Spec ad for Lane Homes & Remodeling; Art direction/design: Michael Lay; Copywriting: Jack Smith
Ad designed for a local doggy-centric boutique located in downtown Manteo, NC

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