![Group ad for Lalo's Cocina, Chicano's Cocina and The Patron](https://pro2-bar-s3-cdn-cf5.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/6c6973d6-6d64-48bd-9fe9-8b691a54b58b_rw_600.jpg?h=09fbabb740ba613ad1ee3fc24d6f2084)
Group ad for Lalo's Cocina, Chicano's Cocina and The Patron for use in RiverCity Magazine.
Concept and design: Michael Lay; Copywriting: Michael Lay
Concept and design: Michael Lay; Copywriting: Michael Lay
![Ad for Biggs Ltd. Gifts & Home Decor](https://pro2-bar-s3-cdn-cf2.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/31c6f2bd-d19a-42b6-bd3d-bfc498ab3562_rw_600.jpg?h=22cf73207cc3aa26db1dab5db3817580)
Ad for Biggs Ltd.; Design and art direction: Michael Lay; Copywriting: Jack Smith
![Magazine ad for Miller Landscape Lighting](https://pro2-bar-s3-cdn-cf.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/bdadcb47-eb62-4f5a-8c92-a55d1474e14c_rw_600.jpg?h=14035f6da431da983ab7ec5a78e7e0bd)
Magazine ad for Miller Landscape Lighting published in Chesterfield Living Magazine and West End's Best Magazine. Design: Michael Lay; Copywriting: Jack Smith, Michael Lay
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/a33a837e-4983-44fd-8735-03a870209642_rw_600.jpg?h=60fa86f28136e16a7263fb785fb6cff4)
Ad for Renew Health & Wellness; published in West End's Best Magazine and Hanover LIfestyle Magazine. Design and art direction: Michael Lay; Copywriting: Jack Smith
![Magazine ad for The Blue Point restaurant in Duck, NC](https://pro2-bar-s3-cdn-cf2.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/314d64f1-fa5f-4a58-bf7b-66cc9c4d0539_rw_600.jpg?h=bb6e04744acac4384904b92aba346bf4)
Ad for The Blue Point, a restaurant located on the Currituck Sound in Duck, NC; published in OuterBanksThisWeek.com Magazine; Art direction/design: Michael Lay
![Magazine ad for Basnight's Lone Cedar Café](https://pro2-bar-s3-cdn-cf.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/bdf3b81808a41e5e5b384f87_rw_600.jpg?h=cee579366e42620487e3327d1ceffc6f)
Ad for Basnight's Lone Cedar Cafe, an immensely popular soundfront restaurant located in Nags Head, NC, highighting its waterfront dining (left) and promoting its catering services (right); published in OuterBanksThisWeek.com Magazine; copywriting: Michael Lay
![Magazine ad for Silver Bonsai Jewelry & Gallery](https://pro2-bar-s3-cdn-cf2.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/31421801c8a9afb154461852_rw_600.jpg?h=e4dd030562cf1357b57d57f74298f6ab)
Magazine back cover ad for Silver Bonsai, a gallery in Manteo, NC, featuring on-site handcrafted jewelry and a bright and lively gallery filled with amazing art; published in OuterBanksThisWeek.com Magazine
![Magazine ad for Virginia Urology](https://pro2-bar-s3-cdn-cf.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/14e0757c-ae0e-48c8-b68a-05bca1a2b71f_rw_600.png?h=5b6edd86f1885ecdf2969205971712e6)
One of a series of ads produced to introduce Virginia Urology's team of doctors to the community they serve. Visual concept and design: Michael Lay; Copy editing: Michael Lay
![Magazine ad for Bright Smiles Dentistry](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/06521991-0055-4a2f-85a1-7f4d56ff94f6_rw_600.jpg?h=ff6fb8c1193b93bfe58d334fe142a776)
Ad for Bright Smiles Dentistry in Chesterfield County, VA. Art direction, design, copywriting: Michael Lay
![Magazine ad for Luxury Poll & Spa](https://pro2-bar-s3-cdn-cf.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/18a9bd4c-d0b6-4a8a-ac23-fb5d1d93f370_rw_600.jpg?h=f47fcf603c287e3160724fa96904100c)
Spec ad for Luxury Pool & Spa. Art direction/design, copy editing: Michael Lay; Copywriting: Client
![Magazine ad for Luxury Pool & Spa](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/0a759905-8346-4463-9792-14316de87e76_rw_1200.jpg?h=f4b3fe74239fd981a4649209a814904f)
Spec ad for Luxury Pool & Spa. Art direction/design, copy editing: Michael Lay; Copywriting: Client
![Magazine ad for Mosaic, a restaurant](https://pro2-bar-s3-cdn-cf3.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/4aebacd9-168c-4d9a-9730-5c080fca17c8_rw_1200.png?h=9a7574472430cb8f3f9aa8f050f829a0)
Ad for Mosaic, appearing in RiverCity Magazine. Art direction/design: Michael Lay
![Magazine ad for Richmond Marble & Granite](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/777aa8a8-bd05-4ec9-a55f-de145a5b50e7_rw_600.jpg?h=dbcf580b865871edb409d25574a8bed5)
Spec ad for Richmond Marble & Granite. Concept and art direction/design: Michael Lay; Copywriting: Michael Lay
![Magazine ad for La Grotta Ristorante](https://pro2-bar-s3-cdn-cf4.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/591470ee-2bd3-4382-b791-806dfd9bbac1_rw_600.png?h=8a4c13f347308c2f4fbbf0e8041311d9)
Ad for La Grotta Ristorante appearing in RiverCity Magazine. Art direction/design: Michael Lay; Photography: Saxman Photography, Inc.
![Magazine ad for La Grotta Ristorante](https://pro2-bar-s3-cdn-cf.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/807e8a9f-5167-4aee-b29c-b52d0a459ab2_rw_1200.jpg?h=9b42e649dc34ff9b5b6a2744bce7410a)
Ad for La Grotta Ristorante. Design: Michael Lay; Photography: Saxman Photography, Inc.
![Magazine ad for Griffin Cigar](https://pro2-bar-s3-cdn-cf2.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/3a0a4c4a-d0f8-4903-b74c-9808c086079d_rw_600.jpg?h=1a667e6c4711a831036d9ce2e39d1f66)
Ad for Griffin Cigar shop. Art direction/design: Michael Lay; Copywriting: Jack Smith
![Magazine ad for Havana 59](https://pro2-bar-s3-cdn-cf2.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/d698e188-bcdd-465d-9946-1287c67d7e6c_rw_600.png?h=7d897e327780daf4024b034460c032ef)
Spec ad for Havana 59 referencing the classic look and feel, and a little of the decadent decay, of pre-Revolution Cuba. Art direction/design: Michael Lay
![Magazine ad for Venetian Marble](https://pro2-bar-s3-cdn-cf3.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/e4d53c0d-3e08-4042-9dd6-2b75a2543032_rw_600.png?h=caeddba8904d84179d5725e80d19cea9)
Spec full-page magazine ad for Venetian Marble. Art direction/design: Michael Lay
![Magazine ad for The Hanover Café](https://pro2-bar-s3-cdn-cf1.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/2cae34e7-0b44-46d3-b335-1892fa7fbb7f_rw_600.jpg?h=c52cb726c89c82f2163bac21b9bfe09f)
Quarter page ad for placement in Hanover LIfestyle Magazine. Visual concept, art direction/design: Michael Lay; Logotype design: Michael Lay
![Magazine for Iron Horse Restaurant](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/7746e89b-d914-4fec-8bdb-c4af34f62fe5_rw_600.png?h=c3443439fd305e3663f50ded16ebdd68)
![Magazine ad for Iron Horse Restaurant](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/71825073-f862-4edc-b67f-371310ea9335_rw_600.jpg?h=150a85b32c034c9d1de21091e4c3dfa6)
Iron Horse Restaurant ads for Hanover Lifestyle Magazine. Design: Michael Lay; Copywriting: Michael Lay
![Magazine ad for CryoRVA](https://pro2-bar-s3-cdn-cf1.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/c3c4d2c5-c55b-49bc-ada3-a4c9965cff71_rw_600.png?h=413c27f485e9bde18c167ea82a9553d0)
Ad for CryoRVA. Art direction/design: Michael Lay; Headline copywriting: Jack Smith
![Magazine ad for The Shaved Duck Restaurant](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/a3f8fe15-c0ac-4277-84f2-fc6ba8265455_rw_600.jpg?h=a4705be9f0f55ffa7331e545ae140d8b)
Shaved Duck ad for Chesterfield Living Magazine. Art direction/design: Michael Lay
![Magazine ad for The Giambancos Italian Grill](https://pro2-bar-s3-cdn-cf3.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/4e0d4b4a-2c9d-4152-9a9d-66c780732dc5_rw_600.jpg?h=9b20687c5ad5a6447b3930df97ffbbd0)
Quarter page ad for The Giambancos, a popular Italian restaurant in Mechanicsville, VA, just east of Richmond. Art direction/design: Michael Lay
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/72ab7b21-5ede-4787-acd1-17cb281c2f50_rw_600.png?h=6811734b824b6a40984ea8bc440e118e)
Print ad for The Sterling Aventura, a senior living community. Art direction/design: Michael Lay; Copywriting: Client
![Magazine ad for My Noodle & Bar](https://pro2-bar-s3-cdn-cf4.myportfolio.com/1dd4bed0c21176a349b16d87ce9841cb/5c95befa-b1ea-4d24-8131-da84f34b5f15_rw_600.jpg?h=2450d522265f529e3b8852815b2e74a4)
Ad for My Noodle Bar appearing in RiverCity Magazine. Art direction/design: Michael Lay