Group ad for Lalo's Cocina, Chicano's Cocina and The Patron for use in RiverCity Magazine.
Concept and design: Michael Lay; Copywriting: Michael Lay
Ad for Biggs Ltd.
Design and art direction: Michael Lay; Copywriting: Jack Smith
Magazine ad for Miller Landscape Lighting published in Chesterfield Living Magazine and West End's Best Magazine; Design: Michael Lay; Copywriting: Jack Smith, Michael Lay
Ad for Renew Health & Wellness; published in West End's Best Magazine and Hanover LIfestyle Magazine; Design and art direction: Michael Lay;  Copywriting: Jack Smith
Ad for The Blue Point, a restaurant located on the Currituck Sound in Duck, NC;
published in OuterBanksThisWeek.comMagazine
Art direction/design: Michael Lay
Ad for Basnight's Lone Cedar Cafe, an immensely popular soundfront restaurant located in Nags Head, NC; published in OuterBanksThisWeek.com Magazine;
copywriting by Michael Lay
Magazine back cover ad for Silver Bonsai, a gallery in Manteo, NC, featuring on-site handcrafted jewelry and a bright and lively gallery filled with amazing art;
published in
OuterBanksThisWeek.com Magazine
One of a series of ads produced to introduce Virginia Urology's
growing team of doctors to the community they serve.

Visual concept and design: Michael Lay; Copy editing: Michael Lay
Ad for Bright Smiles Dentistry in Chesterfield County, VA; Art direction, design, copywriting: Michael Lay
Spec ad for Luxury Pool & Spa; Art direction/design, copy editing: Michael Lay; Copywriting: Client
Spec ad for Luxury Pool & Spa; Art direction/design, copy editing: Michael Lay; Copywriting: Client
Ad for Mosaic, appearing in RiverCity Magazine
Art direction/design: Michael Lay
Spec ad for Richmond Marble & Granite; Concept and art direction/design: Michael Lay; Copywriting: Michael Lay
Ad for Atkins, Maestrello, Miller & Associates Pediatric Dentistry appearing in West End's Best Magazine and Hanover Lifestyle Magazine; Art direction/design: Michael Lay; Copywriting: Client
Ad for La Grotta Ristorante appearing in RiverCity Magazine
Art direction/design: Michael Lay
Photography: Saxman Photography, Inc.
Ad for La Grotta Ristorante; Design: Michael Lay
Photography: Saxman Photography, Inc.
Ad for Griffin Cigar; Art direction/design: Michael Lay;
Copywriting: Jack Smith
Spec ad for Havana 59 referencing the classic look and feel,
and a little of the decadent decay, of pre-Revolution Cuba.
Art direction/design: Michael Lay
Spec ad for Venetian Marble for Advertising Concepts' magazines;
Art direction/design: Michael Lay
Quarter page ad for placement in Hanover LIfestyle Magazine; Visual concept,
art direction/design: Michael Lay; Logotype design: Michael Lay
Half page ad for placement in Richmond Navigator Media's magazines;
Art direction/design: Michael Lay
Iron Horse Restaurant ads for Hanover Lifestyle Magazine;
Design: Michael Lay; Copywriting: Michael Lay
Ad for CryoRVA; Art direction/design: Michael Lay; Headline copywriting: Jack Smith
Shaved Duck ad for Chesterfield Living Magazine; Art direction/design: Michael Lay
Quarter page ad for The Giambancos, a popular Italian restaurant in Mechanicsville, VA, just east of Richmond; Art direction/design: Michael Lay
Spec ad for Lane Homes & Remodeling; Art direction/design: Michael Lay;
Copywriting: Jack Smith
Ad for My Noodle Bar; Art direction/design: Michael Lay

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