Exterior panels of the VCU School of Education's 9" x 12" pocket folder, created primarily for use by the Office of Strategic Recruitment, but utilized by SOE leadership as well as others such as development or department chairs needing to distribute SOE informational packets at speaking engagements, meetings with potential donors, college fairs, and other venues.
VCU School of Education Overview Brochure: This 6" x 10" tri-fold brochure opens to 18" x 10" and offers prospective undergraduate and graduate students a brief description of the School of Education, its values, academic programs and degrees, and other general information.
A 9" x 6" postcard (folded) that opens into an 18" x 6" mini annual report. Approximately 2,200 postcards were printed to be mailed to an audience of selected alumni and donors.
Base artwork created to promote an ongoing series of VCU alumni luncheon events sponsored by VCU Development and Alumni Relations. This base art was repurposed multiple times into other formats serving different purposes, including event signage, email headers, website and online calendar graphics, and social media posts.
A half-page ad appearing in The Compass, a publication targeted toward incoming VCU freshman attending the summertime orientation sessions.
Envelope designed to mail the School of Education 2023-2024 Annual Report to VCU leadership, deans of schools or colleges of education at peer institutions, selected alumni, donors and other major stakeholders and interested parties.
The VCU School of Education 2021-2022 Annual Report was a transitional piece between a previous School of Education branding system and the just released UN-brand then being adopted throughout the university. Because of a substantial legacy investment in the previous brand, this report was the beginning of an lengthy process to bridge the gap between the old brand and the new, slowly moving print and digital assets into the new branding structure without fracturing the family connection to older materials.
